FedEx latest brand campaign

No more drooling over the "UPS Guy"., originally uploaded by TomOwen.

It seems that FedEx has crossed the lines between corporate brand/Image and Personal Brand/Image.

After walking into what looked to be the main, but possibly the employee entrance at a FedEx ground location in San Jose and while waiting to pick up a package, I noticed, as intended, the bright and shiny "Emploee Communications bulletin board. Situated prominently taking up about half of the usable space is the Illustrated Current News...whatever that means... a guide entitled "What it would cost to be 'redone' from head to toe" which goes on to outline the various treatments and price ranges as if "diet and exercise" are not enough.

Wow, the pay over there must be great! or the insurance plan terrific!

Maybe some of this is subsidized by FedEx as a Marketing Expense?

Either way, I'm going to look more closely at my delivery person next time ;-)